Stop learning AI in theory.
Build something real.

You bring ONE real business problem.

We build the working Claude solution together.

Four sessions. Something you use starting on Monday.


Powered by Claude AI.

For women who mean business.

4

live sessions

10

real business cases

25

years of expertise

1

working solution for you

The Market Reality

The gap is real.

The window is now.

Only 12.3% of women-owned businesses in Canada are using AI, compared to 16.5% of male-owned businesses. Within two to three years, AI will be the baseline for how business gets done. The women who build their systems now will not just be ahead. They will be untouchable.


The gap is not a technology problem. It is a time problem. Most AI programs hand you theory and wish you luck. Yours to Build hands you a working solution. Yours to Build hands you a working solution.

12.3%

of Canadian women-owned businesses are using AI

WEKH, 2025

38%

innovation rate for majority women-owned businesses — highest of any ownership group in Canada

WEKH, 2025

83%

of Canadian employees need to upskill on AI, only 48% are getting sufficient training

KPMG, 2025

The shift

Same hours.

Completely different output.

This shift did not come from a course. It came from building real solutions inside real client work. I have not built a Word document, Excel spreadsheet or Powerpoint deck from scratch in six months. That is what Claude did for my work. Yours to Build does that for yours.

Kathryn Ashby, Founder, kja Markets

30%

Execution 30% vs. strategy


Half the thinking. All the time.

70%

Strategy 30% vs. Execution


Twice the output. Sharper thinking. Better work.

What We Build

If it takes you hours every week,
Claude can do it in twenty minutes.


Yours to Build is built around one business problem. Here is what that problem might be:

The DIFFERENTIATOR

Calculators & Financial Tools

ROI calculators, revenue forecasting models, financial tools that help your clients make decisions and win you business. Built without code. Embedded on your website or sent as a standalone link. My accounting acumen makes these airtight.


For example: The McBride Wealth Management planning calculators. The Yours to Build cost-of-inaction calculator. Built in hours. Used every day.

Writing & Content

Proposals, client emails, newsletters, social posts, articles. Anything that takes you hours to write, Claude drafts in your voice, with your context, in minutes.



For example: A monthly newsletter that takes four hours becomes a 20-minute review.

Client Deliverables

Reports, presentations, brand documents, strategic briefs. Client-ready work, built to your standards, in the time it used to take to open a blank document.


For example: A full brand guide, complete with voice, positioning, and design direction, built in a session.

Business Operations & SOPs

Onboarding documents, process manuals, internal guides, workflow documentation. Build it once. Update it in minutes.


For example: A complete staff onboarding package that used to take a week to write.

Sales & Proposals

Pricing packages, pitch documents, follow-up sequences, service descriptions. The sales system that does the heavy lifting before a client picks up the phone.


For example: A proposal template that closes in one meeting.

Research & Strategy

Competitive analysis, market research, strategic plans, campaign briefs. Claude synthesizes information at a speed no researcher can match.


For example: A full competitive landscape brief, built in an afternoon.

Systems & Templates

The repeatable work you do every week, turned into systems that run in minutes, not hours.


For example: A weekly client report that takes 10 minutes instead of two hours.

Claude and Cowork.

That is all it takes.

I do not use Claude Code and I don't teach it. Everything I build in my business, and everything we build together, runs through Claude and Cowork (which is really Code for non-tech folks).


Cowork is a desktop tool that gives Claude access to your files so it can do real work: build documents, run calculations, create full deliverables. You install it once. I walk you through it in session one.


If you can write an email and run a Google search, you have everything you need to start.

You do not need

  • Coding skills
  • A technical background
  • An IT department
  • Claude Code
  • A developer

You do need

  • A Claude Pro account
  • Cowork installed
  • One real business problem
  • A willingness to learn and build

What Makes This Different

We do not teach AI.

We build with it. Together.


Most AI programs teach tools in isolation. Prompting tips. Platform comparisons. Theoretical workflows. Great for a classroom. Useless on Monday morning when you have actual work to do.


Your business is specific. Your challenges are specific. Your Claude solution should be too.


You bring one use case. One real problem you need solved right now. We build the working Claude solution around it together, live, across four sessions.


START HERE: $650

Claude-specific

Not platform-agnostic. Not generic AI training. Built for Claude because it is the most capable tool for business strategy and written output.

Done with you, not at you

You are not watching a recording. You are in the room where it happens. Four live sessions, your screen, your business.

Problem-first

We start with your specific problem, not a curriculum. Everything built is specific to your context, your voice, and your workflows.

Built by a practitioner

Twenty-five years in brand strategy, marketing, and creative direction. This is not theory. It is what Kathryn uses every day on real client work.

How It Works

One use case. Four sessions.

One working Claude solution.

SESSION ONE

Discovery & Diagnosis

You bring the problem.

I bring the process.

  • We map your specific problem and define the exact outcome
  • We identify what Claude needs to know about your business and voice
  • We agree on what done looks like before session two begins.

YOU LEAVE WITH

A BUILD BRIEF.

SESSION TWO

Build

We build live, together,

on your screen.

  • You operate Claude
  • I guide you
  • We run prompts, test outputs, and refine in real time
  • We stay focused on what we agreed to build
  • We test all and troubleshoot, together

YOU LEAVE WITH

WORKING FIRST VERSION.

SESSION THREE

Discovery & Diagnosis

You bring the problem.

I bring the process.

  • We map your specific problem and define the exact outcome
  • We identify what Claude needs to know about your business and voice
  • We agree on what done looks like before session two begins.

YOU LEAVE WITH

A BUILD BRIEF.

SESSION FOUR

Discovery & Diagnosis

You bring the problem.

I bring the process.

  • We map your specific problem and define the exact outcome
  • We identify what Claude needs to know about your business and voice
  • We agree on what done looks like before session two begins.

YOU LEAVE WITH

A COMPLETE SYSTEM

See the Numbers

What is this problem

actually costing you?


Enter three numbers and see your real cost of inaction — then see what it costs to fix it.

Tier 1 — Starter
$650CAD

Two 90-minute sessions

  • One focused use case
  • One output you use starting Monday
  • Direct buy — no discovery call needed
  • Full $650 applies to Solo within 30 days
  • Claude Pro account required


MOST POPULAR

Tier 2 — SOLO
$1,500CAD

Four 60-minute sessions

  • One working Claude solution
  • Built around your specific business problem
  • Complete build from session one through to four
  • 20-min discovery call first
  • Claude Pro account required


Tier 3 — TEAM
$2,500CAD

Four sessions + staff training (up to 4)

  • Everything in Solo
  • Dedicated staff training session
  • Workflow documentation package
  • Internal implementation guide
  • Maximum three participants


What happens after you book?



All tiers require a Claude Pro account ($28 CAD plus tax per month). Non-negotiable.

1

Book and pay

Choose your tier and complete payment through Stripe. Secure checkout, instant confirmation.

2

Complete your intake

You receive a link to the client dashboard to complete your intake form before session one. Every tier starts here. Your answers shape session one.

3

Lock in your first session

We confirm your session dates within 24 hours. Most clients start within one to two weeks.

THE PROOF

Built with Claude.
Across real businesses.


Yours to Build is backed by active client work across branding, financial services, web design, content strategy, and lead generation.

Union Elite Basketball

Full brand build from the ground up. Brand voice, guide, website architecture, pricing strategy and vibe coded website layouts ahead of a full new build.


BRANDING AND UX DESIGN

McBride Wealth Management

Website revamp, copywriting, landing pages, email drip campaigns, lead gen and custom financial calculators for a regulated financial services practice.


FINANCIAL SERVICES

Lori Canada

Brand strategy and content system built for a national audience plus video scripts strategic investor funding materials, strategy and campaigns for pilot programs


TRANSPORT INVESTOR RELATIONS

Union Elite Basketball

Full brand build from the ground up. Brand voice, guide, website architecture, pricing strategy and vibe coded website layouts ahead of a full new build.


BRANDING AND UX DESIGN

McBride Wealth Management

Website revamp, copywriting, landing pages, email drip campaigns, lead gen and custom financial calculators for a regulated financial services practice.


FINANCIAL SERVICES

Lori Canada

Brand strategy and content system built for a national audience plus video scripts strategic investor funding materials, strategy and campaigns for pilot programs


TRANSPORT INVESTOR RELATIONS

Union Elite Basketball

Full brand build from the ground up. Brand voice, guide, website architecture, pricing strategy and vibe coded website layouts ahead of a full new build.


BRANDING AND UX DESIGN

McBride Wealth Management

Website revamp, copywriting, landing pages, email drip campaigns, lead gen and custom financial calculators for a regulated financial services practice.


FINANCIAL SERVICES

Lori Canada

Brand strategy and content system built for a national audience plus video scripts strategic investor funding materials, strategy and campaigns for pilot programs


TRANSPORT INVESTOR RELATIONS